Affiliate Marketing Terms I-V

Hi, here is the second part of the glossary of affiliate marketing terms.


Impression: advertising metric that indicates how many times an advertising link is displayed.

In-house: alternative to using an affiliate solution provider; building affiliate program architecture within a company.

Lifetime Value of a Customer: the amount of sales in dollars that a customer in his lifetime will spend with a particular company.

Manual Approval: affiliate application approval process where all applicants are manually approved for an affiliate program.

Media Metrix: measures traffic counts on all the web sites & digital media properties on the Net. They regularly publish the names of the Top 50 sites in the US, the Global Top 50, and the Media Metrix Top 500 web sites.

Merchant: an online business that markets and sells goods or services. Merchants establish affiliate programs as a cost effective method to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.

Mini-site: prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

Pay-Per-Sale: program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ratio.

Pay-Per-Lead: program where an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.

Pay-Per-Click: program where an affiliate receives receive a commission for each click (visitor) they refer to a merchant's web site. Pay-per-click programs generally offer some of the lowest commissions (from $0.01 to $0.25 per click), and a very high conversion ratio since visitors need only click on a link to earn the affiliate a commission.

Residual Earnings: programs that pay affiliates not just for the first sale a shopper form their sites makes, but all additional sales made at the merchant's site over the life of the customer.

ROAS: stands for 'Return on Advertising Spending'. This is the amount of revenue generated for every dollar spent on advertising. For instance, a ROAS of $1 means you're generating $1 in sales for every $1 in advertising spend, and a ROAS of $5 means you generate $5 in sales for every $1 in spending.

ROI: stands for 'Return on Investment'. This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. The higher the sales, the large the number of shoppers and the greater the profit margin generated by sales – the better the ROI.

Server: a computer, or a software package, that provides a specific kind of service to client software running on other computers. The term can refer to a particular piece of software, such as a WWW server, or to the machine on which the software is running, e.g."Our mail server is down today, that’s why e-mail isn’t getting out." A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network.

Spam (or Spamming): electronic junk mail or junk newsgroup postings, generally e-mail advertising for some product sent to a mailing list or newsgroup.

Storefront: prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

Super Affiliates: those small percentage of sites - the top 1% of affiliates, based on performance and earnings - that generate the lions share of the revenue for your program. They are born marketers and are very successful with the affiliate program they promote from their sites

Targeted Marketing: offering the right offer to the right customer at the right time.

Tracking Method: the way that a program tracks referred sales, leads or clicks. The most common are by using a unique web address (URL) for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant's software. Some programs also use cookies for tracking.

Text Link: link that is not accompanied by a graphical image.

Two-tier: affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second tier affiliates earn a commission, the affiliate above them also receives a commission. Two-tier affiliate marketing is also known as MLM (Multilevel Marketing).

Viral Marketing: the rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.


Regards,

Kevin

Affiliate Marketing Terms A-H

Hi All,

Toady I will be explaining what various terms in affiliate marketing mean, we will be going from A-H.

Above the Fold: part of a web page that is visible once the page has loaded, normally it is the top part of a web page. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.

Affiliate: a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant.

Affiliate Agreement: terms between a merchant and an affiliate that govern the relationship.

Affiliate Information Page: a page or pages on your web site that explains clearly and concisely what your affiliate program is all about.

Affiliate Link: a piece of code residing in a graphic image or piece of text placed on an affiliate's web page that notifies the merchant that an affiliate should be credited for the customer or visitor sent to their web site.

Affiliate Manager: the manager of an Affiliate Program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front-end marketing of the program, and monitoring the industry for news and trends.

Affiliate Program (also an Associate, Partner, Referral, or Revenue Sharing Program): a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.

Affiliate Program Directory: directory of affiliate programs, featuring information such as the commission rate, number of affiliates, and affiliate solution provider. Associate-It, AssociatePrograms.com and Refer-it are among the largest Affiliate Program Directories.

Affiliate Solution Provider: company that provides the network, software, and services needed to create and track an affiliate program.

Associate: synonym for affiliate.

Auto-Approve: affiliate application approval process where all applicants are automatically approved for an affiliate program.

Auto-Responder: an email feature that automatically sends an email message to anyone who sends it a message.

Banner Ad: an electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a web site's web page. Banner ad space is sold to advertisers to earn revenue for the web site.

Browser: a client program (software), such as Internet Explorer, Netscape, or Opera, that is used to look at various kinds of Internet resources.

Charge Back: an incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.

Click & Bye: refers to the process of an affiliate losing the visitor to the merchant's site once they click on a merchant's banner or text link.

Click-through: the action when a user clicks on a link.

Click-Through Ratio (CTR): percentage of visitors who click-through on a link to visit the merchant's web site.

Client: a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs, and each server requires a specific kind of client. A Web browser is a specific kind of client.

Co-branding: situation where affiliates are able include their own logo and branding on the pages to which they send visitors through affiliate links.

Collaborative Commerce Networks: networks of merchants and web sites that work hand in hand as true business partners. Merchants treat their affiliates as sales and distribution channels worthy of any and all support that manufacturers would give to their resellers.

Commission: income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. Sometimes called a referral fee, a finder's fee or a bounty.

Cookies: small files stored on the visitor's computer, which record information that is of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases, and to track which affiliate was responsible for generating the sale (and is due a commission).

Context-Centric: matching your product or service offer closely to the visitors of an affiliate's site. Place the product or service in-context (closely related to the content it's next to) and more people will buy.

Contextual Link: integration of affiliate links with related text.

Contextual Merchandising: placing targeted products near relevant content.

Conversion Rate: percentage of clicks that result in a commissionable activity (sale or lead).

CPA (Cost Per Action): cost metric for each time a commissionable action takes place.

CPC (Cost Per Click): cost metric for each click if an advertising link.

CPM (Cost Per Thousand): cost metric for one thousand banner advertising impressions.

CPO (Cost Per Order): cost metric for each time an order is transacted.

Customer Bounty: pays the affiliate partner for every new customer that they direct to a merchant.

E-mail Link: an affiliate link to a merchant site in an e-mail newsletter, signature, or a dedicated e-mail blast.

Email Signature (or Sig File): signature option allows for a brief message to be imbedded at the end of every email that a person sends.

eZine: short for electronic magazine. Some e-zines are simply electronic versions of existing print magazines, whereas others exist only in their digital format.

FAQ: (Frequently Asked Questions) FAQs are documents that answer the most common questions on a particular subject.

HTML code: the lines of code that affiliates use to put links on their Web sites. Affiliate solution providers often provide a tool where affiliates can simply copy the code for an affiliate link and paste it into their own HTML pages.

Hybrid Model: affiliate commission model that combines payment options (i.e. CPC & CPA).


The rest of the glossary will be published later in another update.

By for now.

Kevin Shea.

Break through product – Ultimate Wealth Package

Hi guy’s,

I wanted to write a quick message about becoming an affiliate marketer and the various products available to people willing to put the work in to make some money, a lot of money.

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I want to enjoy life while I’m still here!

Anyway, take a look at his site and see exactly what benefits the Ultimate Wealth package can offer the every smuck like you and me. I think you’ll be pleasantly surprised!

Take a look and click on the link below or the one in my links page.

Ultimate Wealth Package


Good luck to all of you!

Your friend,

Kevin Shea.

Why do so many people fail in affiliate marketing?

(This article was taken from an affiliate forum and was written by Jonathan White - Kevin)

Affiliate marketing has been around on the Web for quite sometime now, but there are still a lot of people who doesn't know much or even nothing about it. Most of the people that don't know about affiliate marketing and has just discovered it normally thinks that they can make a quick buck or two. Well that's not the case.

To do well in affiliate marketing is not just a one-day task. Affiliate marketing is like an on going assignment where you have to try different things out like different advertising techniques, different ways of adding affiliate banners and text links to your site, etc. You may even have to join a number of affiliate programs just to see which ones performs the best with the other content that you already have on your site.

Another thing is that many affiliates expect to do well from just having a list of about 20 affiliated banners on one page of their site. Well that's not exactly true as people will see your web page and won't even bother clicking on any of the banners to go to your affiliated sites as your web page just looks like a link farm. How people think they can make money this way, I really don't know as affiliate marketing takes time and effort before any results can be seen.

If you are adding affiliate banners or text links to your site, then the best thing to do is for you to add affiliate links or banners to your site that is on the same topic as the other information on your web page. By doing this, you will not want to add too many affiliated banners or text links as it will just look like a page of links and will only turn your visitors away, about three affiliated links should be enough depending on how large the web page is.

Another important aspect in affiliate marketing is advertising. You can't expect to add affiliate material to your site and expect to receive sales straight away. If you have no traffic coming to your site, then you will not get any sales. Infact, directly advertising the affiliate links or adding the affiliate links to your website and advertising that is probably one of the most important things that you will need to do to have any chance of succeeding. This is because the more you promote your affiliate link or site that contains the affiliate links, then the more clickthru's your affiliate links are likely to receive, which is then most likely to result in more sales.

Regards,

Kevin

Site Review - Womens-net.com

What is it?

Womens-net.com is primarily, but not exclusively for women who are looking to start a legitimate online business to earn an extra source of income.

What content does the site have?

1.) Business Services: A useful section which includes free programs to create banners for your sites or to search key words to help your search rankings in websites. It even has a bible quotation program!

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3.) Message Board: For the ladies to chat and gossip!

4.) Member Center: Access tips, marketing techniques and network with a host of aspiring women like you. They also provide a Womens-net.com basic and lifetime package which will equip you with the right busniess tools to successfully run your busniess as well as a bonus free website! The price difference between the basic and lifetime deal is about $20, but well worth it if you can afford it.

5.) Article Archive: Womens-net also provides a comprehensive archive of articles which are submitted from their busniess members. Topics range from "Our Brains and Decision-Making: Emotional or Rational?" and "How To Sell On Ebay: Pricing Strategy." Both of which I would reccomend reading.


Final Verdict?

If you are a budding entrepreneur looking to start a online business, there are few better sites to start with. The site is very user friendly and clearly marked out and offers a wide range of free tips and information as well as offering excellant products at fair prices. The site combines worthwile information with a supportive appraoch to all of its members. This is one site I highly recommend you spend time looking at to see exactly what benefits you could receive from membership. I give it a good thumbs up.

Rating out of 10?

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Doomed for Failure?
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Bye for now,

Kevin.

My Affiliate Experience

(I ran across this on ezinarticles which highlights nicely some general points regarding affiliate programs. Basic, but good advice - Kevin)

Let me start off with some things not to do from experience:

1. Do not place mass quantities of banners on the main page of your site. For the most part surfers do not pay attention to banner ads.

2. Do not sign up with affiliate programs that have nothing to do with the content or scope of your website.

3. Do not put all your faith in one affiliate program, you should have a few backups just in case.

4. If you do place a banner or two on your main page don't pick the super flashy banner that makes your eyes hurt. Here are a few things you might want to to do:

5. Pick affiliate programs that are well recognized by the general public.

6. If you must place a banner or two on your main page try and locate a banner that matches the color scheme of your site.

7. Use text links in the main content of your site (instead of banners) to funnel your visitors to your chosen affiliates.

8. Pick affiliates that match your content fairly close but try to avoid affiliates that would create competition for your site.

5. If you are showcasing multiple affiliate programs make sure you make navigation to your affiliates fairly easy for your visitors.

Ciao Kevin.

So what is an affiliate program??

So you find the idea of making money from the comfort of your home appealing? Why not join the hundreds of thousands of people already just doing that with affiliate programs. So your a novice and want to know what an affiliate program is?

An affiliate program is a arrangement between a company and an individual or website. By joining up with a affiliate program you act like a salesperson for that company. You agree to promote the companies products in return for sales commission.

You promote the merchant companies products by placing banner ads on your website (once joining up as an affiliate you will get html code to cut and paste into your site) and you generate commision as percentage sales from the banner or text click throughs on your site.

Simply,

The more traffic you generate = the more click throughs = the more products bought = more commision.

In further articles I will begin also to explain what are the most respected and lucrative affiliate programs to join, so you can start on your way to becoming an affiliate millionaire.

Take its easy,

Kevin Shea.

Humble Beginnings

Hi Guys,

Welcome to my blog site, Affiliate 2 Money. This is a free review site full of tips and hints at how to get started out as an affiliate marketeer on the internet. In this day and age there is a wealth of information that can be found on the internet regarding this subject, so why come here?

Easy to understand, clear and concise information, and it's free.

So have a look around and see what you can pick up to see if you to could start making money today.

Take it easy,

Your friend - Kevin Shea.

Affiliate 2 Money